SALES PROGRAM SERVICES and CONDOMINIUM CONVERSIONS

THE PROBLEM WITH BUSINESS-AS-USUAL: Developers of vacation home product such as patio homes, condominiums or townhomes are faced with the primary issue of exposing the product to qualified prospects fitting the right buyer profile. Standard marketing methods by themselves no longer suffice, Scottsdale Property Advisors through its affiliation with Sun Destinations also employs the more diverse, proven techniques of resort hotels.

THE ANSWER: The team of Sun Destinations and Scottsdale Property Advisors has a new and better approach. We combine our experience and record of innovation to offer developers an alternative to business as usual. SPA's answer. SINGLE SOURCE MARKETING. One Stop. One Point of coordination. One accountable party for all project marketing.

Under its Single Source Marketing services, SPA takes responsibility for all aspects of marketing the project from concept to completion.

• Coordination of all mandatory filing requirements, including the preparation and development of the documents and agreements required in order to undertake a condominium sales program.
• Defining the target market
• Creating a strategy to meet the developer's objectives.
• Creating and implementing an action plan to fulfil the designed strategy.
• Setting up the on-site sales office, coordinating its design and the merchandising of the show models.
• Assemble and coordinate the on-site sales staff.
• Analysis of marketing data, subsequent development of initial price levels, marketing materials and advertising programs and the administration of all marketing functions.
• Coordinate title company, mortgage brokers, designers, ad agency and public relations.
• Provide reporting systems to track traffic, sales, closing ratios, advertising efficiency, etc.